Understanding Adversity, Resilience, and Personal Growth with TIHANE

TIHANE, often known on her teams as "The Visionary," is celebrated for her remarkable talent in transforming creative ideas into vivid realities. With over a decade of experience, she has masterfully blended artistry and strategy, leaving a lasting impact across industries like fashion, music, film, and tech. Her journey began as a performer and speaker, where she captivated audiences at prestigious platforms like TEDx and Yale University, as well as iconic venues such as L'Olympia in Paris and SXSW in the USA.

Reflecting on her path, TIHANE says, "From the stage to behind the scenes, my aim has always been to weave stories that resonate deeply and inspire action." Her storytelling, profoundly influenced by her Indigenous heritage, shapes her holistic approach to creative strategy. She combines science-backed techniques with artistic practices to craft compelling narratives that truly captivate and convert.

As a Creative Strategist and Director, TIHANE has led high-profile projects for New York Fashion Week, RevoltTV, RedBull, and various international networks. Her expertise spans producing large-scale festivals and lifestyle content campaigns across America and Africa, consistently delivering groundbreaking experiences for Fortune 500 companies and top-tier brands.

"Innovation is at the heart of what I do," TIHANE explains. "Whether it's a live event or a virtual experience, my goal is to create transformative moments."

She is a pioneer in the Web3 space, co-founding New World Nomads and working on cutting-edge virtual experiences in the Metaverse.

Her relentless pursuit of growth and innovation, grounded in Neuroscience, Somatic Meditation, and Flow Psychology, has made her a trusted advisor for artists and brands. "It's about unlocking potential and enjoying the journey," she says, capturing her philosophy of turning creative visions into impactful realities.

1. Your journey from performer to Creative Director is fascinating. What inspired you to make this transition, and how has your background as a performer influenced your approach to creative strategy?

As a performer on stage and in front of the camera, I quickly became frustrated with the lack of understanding that marketers, producers and business administrators often have when it comes to providing strategy for creators to grow their brands. I started branching out into writing for other creators as both a journalist and a copywriter. I then moved into video editing and finally, into creative direction - where my extensive experience as a storyteller and my creative perspective on business fused together in a unique capacity to think both artistically and analytically - to craft powerful narratives for brands and businesses.

2. You've worked on high-profile projects for brands like RedBull and New York Fashion Week. What are the key elements that make these projects successful?

Innovation is always the name of the game. The key to innovation is authenticity. And to unlock authenticity in a brand or business, it’s crucial to get creative as a storyteller. I like to dig into the tiny cracks between the obvious problems to find renegade solutions that surprise audiences. This means - whether you’re working on a huge fashion show or an international music event, you need to see every problem and limitation in terms of budget, tech, market trends, etc., as a fascinating opportunity to create something that no one else has created before.

3. Your methodology integrates Neuroscience, Somatic Meditation, and Flow Psychology. How do these principles enhance your creative and strategic work?

Because I started as a creator view all things – even business – holistically. If we solve a problem in one area, but we haven’t addressed the root of the problem in another area, then the problem is not truly solved. By working with science and creative modalities simultaneously, we are able to tap into unique ideas while also creating strong structures around these ideas in order to transform visions into reality and maintain long-lasting results.

4. What advice would you give to aspiring creative professionals who want to blend artistry with strategic thinking in their careers?

#1 Get clear on your creative superpower. This is the innate genius you possess as a creator and it informs how you can work more effectively as your most optimal and unstoppable self.

#2. Get honest with yourself about your creative shadow. This is the flipside of your creative superpower, and it can either sabotage and derail all of your creative power, or it can be harnessed and help you to master your magnetic force.

5. As a speaker and performer, what key messages do you aim to convey to your audiences, and why are these messages important to you?

My greatest passion is to remind people of how powerful we are - and how possible it is for everyone to master their mind, body, and soul business. I love to see the way faces light up and lives change when people understand the magnificence of their minds, remember the power inside their bodies, and realize the impact they can have when they align with their purpose to create their soul business.

6. For organizations looking to hire you as a consultant or book you as a speaker, what unique value do you bring to the table?

Of all the skills, research, and case studies I have acquired in my life, I would honestly say that the most unique value I bring to the table is my natural ability to activate audiences by sending a powerful current of passion and inspiration through my voice and my body. This is a gift I inherited from my indigenous lineage of transformational storytellers and - whether or not people like it, I can guarantee you one thing - no one will leave it unchanged.

7. Looking ahead, what are your next goals and aspirations for your career?

I’m currently leading transformational programs through virtual courses and in-person retreats and I’m preparing for the next edition of my speaker/performer series that debuted in London, this February 2024. I am inspired every day by the people who show up in my courses and coaching programs and I’m looking forward to sharing the next evolution of this experience on stages worldwide.