Top 10 Social Media Experts To Look Out For In 2021
In recent times, it is almost impossible to imagine marketing without social media. While social media marketing has become oxygen for the brands to survive, it is a constantly evolving field that has given the brands some of the most innovative and groundbreaking strategies to thrive. Amidst the rise of this online world, numerous experts are adding value to this field by revamping ways for brands to reach a vaster audience and customers. However, with so many experts around you, it's usually confusing to choose an ideal expert who is a perfect fit for your niche and therefore, we have pinned down top names of the industry for you.
Sherry Sutton
Sherry is a marketing mentor on a mission to empower entrepreneurs to achieve their dreams. She specializes in creating authentic personal brands that highlight her client's unique gifts... and generate massive sales. Her simple and practical approach to marketing, combined with her fun and accessible style, makes Sherry the go-to for entrepreneurs worldwide.
As an award-winning photographer specializing in creating engaging personal brand images, she has traveled all over the world for children’s charities such as Blink Now and FFLV.
When she’s not doing yoga or watching Lord of the Rings with her adorable son, Walden, she’s a nerd who loves learning. She has a Masters in Leadership and Communications from Seton Hall University; an exec-MBA from Rutgers University, and a Digital Marketing Certification from Yale University. Sherry offers group classes, E-courses, and 1-on-1 coaching.
Katherine Fosella
Katherine Fosella is the founder of Sunset Bridge Consulting, a digital media marketing agency. She has a background in running social media accounts for previous employers long before starting Sunset Bridge Consulting. She saw an opportunity to test her social media skills by starting multiple Instagram accounts for fun and had a knack for growing the audiences in specific demographics. She realized that this skill would be innately helpful for small businesses in helping them expand their customer base and staying top-of-mind with their target audience. She started small but continued to scale her business and it has grown exponentially in just under a year. Her mission is to help grow as many businesses as possible.
Sunset Bridge Consulting offers a wide range of services including content creation for social media and other advertising, content management, marketing plans, 1-on-1 Coaching Sessions, web design, business branding, photography, and audience growth.
Joanna Soh-Pereira
Joanna Soh-Pereira is the founder of Macchiato Advertising Agency. She has been empowering businesses and building communities to create a global impact and her agency is just an extension of that. Known for her courageous decisions of quitting a job and starting a design and marketing agency, Joanna strives to inspire equality, diversity and inclusivity in the entrepreneurial world. Among her many accomplishments, her 13 years of experience and power to create an impact stays one of her biggest virtues. With her influential presence, she exactly fulfils the role of a young thriving social media expert who has been seeking the power of media in reshaping the culture and conventions of the world. Started her business at 23, her fresh ideas, candid perceptions and contagious subjects have incited thought- provoking changes and improved the quality of life for the communities in the ecosystem.
Superfecta Management
Superfecta Management is a social media & consulting agency based out of Albany, NY. Co-owners Danielle Palermo & Nicole Bradley share a passion for working with small businesses & are constantly brainstorming ideas on how to help different brands put their digital marketing out there in a stress-free, strategic & cohesive way! Their smart & innovative team have used these ideas to produce quality social media content, web design & more to help promote businesses & start killing it online!
Although this was a difficult year in business with COVID-19, the highs & lows of 2020 kept them on a wild adventure. One of the most rewarding aspects was being able to watch & assist each & every one of their clients pivot their businesses during the pandemic. They love thinking outside of the box & the clients that have followed their new, adaptive ways have seen incredible growth!
Over the past year, Superfecta has turned into a dynamic powerhouse serving over 25 social media clients & are continuing to grow the agency with some exciting new services in the works!
Monika Nachtigall
Monika Nachtigall is the founder of So smart Social. After working in the marketing industry on agency side for over 6 years she decided to step up the agency game and create a client focused experience with more transparency and individual marketing solutions for her Clients.
By establishing new ways of connecting marketing channels and creating more efficient campaigns it did not take long for her to be recognized and awarded with the High-Performance Award 2021.
During the global pandemic she saw the need of small businesses to come online and extend their marketing channels. With freebies, online workshops and individual marketing strategies has So smart Social helped over 1.500 small business owners in Europe to stay ahead of the pandemic.
After its start in 2018 So smart Social supported businesses in over 11 countries with unique marketing solutions and long-term success for their online business.
Rashida Reese
Rashida Reese is the Founder and CEO of ReBirth Marketing and Consulting, where they use strategy to design and execute marketing tactics to help companies grow. When you hire ReBirth, you have hired a team of marketing professionals who act as a marketing department for your business. They make marketing easy for the clients they serve.
Rashida has spent most of her career in the media industry in sales and sales leadership. She prides herself on her determination and her ability to help clients elevate their brands. Since 2011, Rashida has studied and mastered digital advertising tactics. ReBirth specializes in social media, marketing consulting, and digital advertising to help get brands noticed by the right people at the right time. Rashida’s philosophy is to win by knowing that our work is a true reflection of ourselves. Look in the mirror every day, believing that you are your greatest competition.
Heidi McIvor-Allen
Heidi McIvor-Allen is the founder and CEO of McIvor Marketing. Born and raised in Michigan, Heidi graduated from Central Michigan University (Entrepreneurship/Marketing). She will help you grow your business or personal brand, evolve your marketing strategies, and transform the way you do business with measurable ROI.
Familiar with the Chaos Theory? Something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world. By changing one thing (personally or professionally), you can change everything. With 12+ years of media & digital marketing experience, Heidi has a successful background integrating the right digital strategies into your marketing efforts for measurable results. Whether you are just starting a business or looking to grow, she will help take your digital marketing efforts to the next level. Heidi’s international experience and extensive marketing background will give you a holistic, honest, and transparent approach to grow your business.
Daphne Salaverry
Daphne Salaverry is a successful entrepreneur who is the founder and CEO of Digital Status, a Digital Marketing Agency dedicated to helping small fashion and beauty businesses grow. Her vision that started Digital Status came from when she received her A.A. Degree in Fashion Marketing and her B.A. Degree in Digital Marketing at FIDM, Los Angeles. Daphne recognized that with such a high demand for social media marketing, she wanted to put her expertise to work by helping develop social media strategies, managing micro influencers, and providing 1 on 1 business coaching to aspiring business owners.
Along with running a digital marketing agency, Daphne is a well rounded entrepreneur who also owns an online women's clothing boutique called Live Bella and has a fashion styling business called Styled by Daphne Salaverry.
The goal that Daphne aims for Digital Status, is to represent her client’s business with a high social identity in the best light with endless possibilities. Daphne will help you make the right social move and bring attention to your brand!
Melissa McKnight
Melissa McKnight is the VP of Sales and Operations at Blue Zone Marketing. With over 20 years of branding experience for big-name hospitality brands, Melissa’s passion is bringing her corporate skillset to today’s business owner. She notes, “With less people visiting storefronts, online marketing is more important than ever. If a company doesn’t have their digital footprint on point, they’re going to lose business.” Melissa’s helped brand new start-ups, local mom-and-pops, top-rated surgeons, and large multi-location corporations grow and maintain a stellar online presence. She credits her success to her daily citrus zip-fizz, but we know it’s her just her mad marketing skills being put to work! When she’s not helping clients manage their online reputation, she can usually be found at the lake with her husband of 19 years, her 3 daughters, and her newborn grandson. Melissa loves helping people show the online world how awesome they are in the real world!
Noa Gadot
Noa Gadot is the CEO & Founder of The5starz.com. The5starz.com connects businesses in need of authentic content (reviews/photos/testimonials) with real people that receive free products/services in exchange for that content. In her previous positions as marketing manager in large intl. companies such as Estee Lauder, Noa noticed how important UGC (user generated content) really was for engagement and conversion. She spent endless hours in the pursuit of high quality, authentic UGC stating people aren’t really enthusiastic to leave comments and photos unless they are very unhappy with the product/service they received.
With 79% of consumers trusting UGC (vs only 8% trusting influencers and 13% trusting branded content) the need for authentic content is a very real issue. Thus, The5Starz solves this pain point managers and SMB owners experience daily. She also loves that the company offers products to talented people that may not have the ability to purchase these items.
To keep up with today's changing world, it's important to keep in touch with your customers and stakeholders, and there's nothing better than a strong social media presence to keep yourself anchored. As much as we are acquainted with the benefits of this marketing technique, it's crucial to find the right experts for your goals.