Amidst the new technology and digital age, Instagram, Facebook, Twitter etc have become the breath of fresh air and a rich arena for advertising, marketing and connecting business directly with its customers. You must have seen numerous businesses and organisations allocating countless money in such marketing, perhaps by believing in the power of digital resources.
Influencer Marketing one such effective marketing which has taken off in the last few years. It has become the strong force of the digital world and a game-changer for multiple brands and businesses in no time!
Before you start with influencer marketing, it’s important to know what exactly it brings on the table for your business.
This marketing is generally a process of introducing and selling your brand to your customers with the help of people who already hold an authoritative identity on social media. The power of influencers can be proven so strong, that it can literally level-up your business and brand identity in very less time.
One of the biggest questions about influencer marketing is, “how do we decide what kind of marketing is appropriate for a specific campaign?”
So before you conceptualize your foundations of the campaign, decide your goal by coming up with a few answers about your objective of the campaign. Are you expecting exposure? Is your objective to generate sales? Or it is just about glueing your customers to your brand.
Ease up this research process while taking a look at your previous campaigns and responses, take the time to have multiple visits to your competitors’ campaigns and collect a few relevant data to add a goal to your campaign. Now, when all of it is penned down, you can start your hunt for finding relevant influencers who are more likely to maximize your chances of success. Pursue your pitch through strong research of press articles, Instagram handles and obviously googling for the best results. While penning down your data, you would surely be able to narrow your prospects and find the right ones for your business.
With the campaign goals and influencers ready to roll out, you can start your hunt of influencers. However, in the world of blogs, brands often get inundated and confused while facing a challenge in the arena of pitching to the relevant and authentic influencers. It’s better to be wary about what you are investing into beforehand and avoid getting involved in scandals and apparently in the trend of giving away “free stuff” until you believe it serves the purpose of your deal. Another important aspect is to make sure that your pitch should work with the influencer while producing lucrative results. Without beating around the bush, simply offering them what works best for both of the parties is one of the best ways to settle your deal, be it exchange of products and services, payments for promotions as per the quality and reach of the accounts or any other propositions.
Influencer marketing is all about manual efforts, but sometimes considering it a bit daunting and mind-numbing, there are several tools which can help you identify various influencers in the market, create influencer content, track influencer performance, build an influencer network, and manage the entire influencer marketing environment. Often businesses involve experts for admirable results and skipping the monotony of the influencer marketing.
In conclusion, Influencer marketing is an ideal promotion project to gain control over your regular revenues and would likely become a win-win strategy. Keeping your business afloat demands constant efforts, and the right influencer marketing strategy can prove effective to meet your long-term income goals of the business!