How Entrepreneurs like Daphne Salaverry are Changing the Fashion Industry with Their Creativity and Determination?

It’s no doubt that women entrepreneurs are making their mark in the business world with such force, they are more unstoppable than ever. With their determination and passion, they have paved a new way with their magical footprints for the upcoming generation of aspiring entrepreneurs. With their brilliance and intelligence, they have proved their worth in every industry and sector. 

The fashion industry for one has been dominated by women who are dedicatedly putting their efforts into creating waves in the industry with elegant and effortless designs and trendy couture. 

One such entrepreneur, who not only realized the gap between women's clothing expectations and the couture that the fashion industry provided is Daphne Salaverry. She made it her mission to create a clothing line that will be every bit functional as it will be gorgeous. She took it upon herself to empower women by understanding their needs that the fashion industry failed to acknowledge. With "Live Bella" she has been supporting women and their dreams to achieve what they want, wearing something that they adore.

1. 'Live Bella' is such a beautiful name for a boutique, but what does this name represent for your customers? 

Live Bella means to live a beautiful life. Therefore, dressing with elegance makes a woman feel her best. I am a big believer in creating a beautiful and happy life, which is why I wanted to create a place where women can achieve this feeling and be who they want to be. 

2. What is something that you found missing in the fashion industry that inspired you to start a business of your own? 

Live Bella stands out in the fashion industry because the name focuses on the uniqueness of every woman's beauty. I founded Live Bella because I wanted to make women feel beautiful in any piece of clothing that they are wearing. Whether you are lounging in a comfortable sweater or wearing a dress for a night out, it's important to feel your best! The clothes that I am selling are the ones that have been carefully selected to make any woman dress with simplicity, elegance, and make them feel confident about themselves. 

3. I am sure "Live Bella" is very special for you but what uniqueness does it bring for your customers and how is it different from any other boutique? 

The value that Live Bella brings to its customers is high quality clothing at a low cost. This is because I have set up Live Bella’s operations with extremely low overhead costs. I am constantly on the lookout for my competition to make sure that I stay at the lowest cost for my customers. 

4. Do you also feel that how one dresses represents their personality and also works as a way of building confidence? If yes, then how is "Live Bella" contributing to that? 

Absolutely! The way you carry yourself definitely portrays your personality and the way you feel about yourself. Confident women like to enhance their body’s features. In this case, Live Bella contributes to this by offering different types of clothes to help achieve a variety of styles and taste. But all of this is within the atmosphere of elegance and comfort, so that women will feel bella. 

5. How is your business performing in the pandemic? Have you faced any issues finding customers recently? 

I definitely had more difficulties than if I had started without a pandemic. Due to the pandemic, the economy went down so fewer people were willing to spend money on clothes, especially when many people stayed home. But on the other hand, ecommerce businesses increased because no one went to brick and mortar stores. So I can’t complain about how the business is going and sales are picking up!