Helen Domina: The Woman Behind the Success of Disruptor Startups

Helen Domina is a Ukrainian-based entrepreneur, digital strategist, and UX designer who helps businesses elevate their conversions by creating converting websites. With her unique digital experiences, she aims to help users and bring revenue to businesses. She has helped world disruptors bring their digital product ideas to life through top-notch UX design.

Back in 2012, Helen graduated from Ukrainian National Polytechnic University, and as a major in printing technology, she was obsessed with it. But she quickly realised that the world was moving towards web design and the creation of digital products. She started creating websites for her friends and selling her design services. In 2015, she quit her full-time job and has since been freelancing full-time or engaged in a disruptor startup life. Her clients come from all over the world, including the UAE, Denmark, Norway, the USA, UK, Ireland, Canada, and Saudi Arabia.

Helen has two types of audiences that she speaks to. First, potential clients who want to understand where their websites fail to convert, analyse the work other designers do, and help them select a person to work with through their portfolio. Many of her past clients use her as a sounding board to make more educated decisions about selecting 3rd party contractors if they can't afford her rates. Second, her audience consists of design and freelance peers who want to make a living through selling creative services.

“One of the key factors that sets me apart from other designers is my focus on UX research. Before starting any design work, I conduct extensive research on the target audience, their needs, and pain points. This helps me create designs that are not only visually appealing but also highly effective in achieving the client's goals. Additionally, I am always learning and improving my skills. I attend design conferences, take online courses, and read industry blogs to stay up-to-date with the latest design trends and techniques. All of these efforts have helped me build a strong reputation in the industry and earn the trust and loyalty of my clients,” says Helen on her unique value experience.

One of her notable achievements is having a course about how to start working on the biggest freelancing platform Upwork. Helen is a top-rated Upwork freelancer and has made a great six-figure income from working there. She has more than 350 students who completed her course in 2020-2021. After that, she closed the course and started building her team, but she's still teaching how to start freelancing in local Ukrainian IT schools.

Helen's brand values include transparency, straightforwardness, and kindness. Her transparency policy allows nothing to be hidden, and everything is always discussed with clients, students, and partners. She's also honest with everyone, regardless of their status or power parameters. If she thinks that the idea isn't good, she'll say it outright. Her straightforwardness policy helps her clients make more informed decisions. Lastly, Helen believes in being kind to her contractors. Having gone through very bad financial situations in the past, she wants to create an environment where her people have no pay issues.

What sets Helen apart from her competitors is how she and her husband operate as a duo of design and programming, which is the main reason why their family-based business maintains very cost-effective pricing for their clients. In addition, their clients get full access to top performers and work directly with them - business owners. As of now, this is their unique value proposition. Helen's brand uniqueness will continue to evolve as she grows in 2023.