In an industry often criticized for perpetuating narrow ideals of beauty, Falesha Ruffin's brainchild, FR Beauty, stands out as a beacon of change. This premium Canadian cosmetic company isn't just about makeup; it's an endeavour to reshape beauty conventions, challenge norms, and make a meaningful impact on society.

But thanks to new entrepreneurs and visionaries like Falesha, the beauty industry is experiencing a revolutionary shift by embracing diversity and inclusivity like never before. Traditional beauty standards are giving way to a celebration of diverse beauty, featuring individuals of various backgrounds, ethnicities, ages, body types, and gender identities in advertising campaigns. Moreover, brands are expanding their product ranges to be more inclusive, ensuring that everyone, regardless of their skin tone or type, can find suitable products. This commitment to inclusivity is breaking conventions and reshaping beauty norms.

She is consistently at the helm of this transformative wave in the beauty and cosmetology industry and challenging conventional beauty standards by prioritizing inclusivity and diversity, offering a broad spectrum of products that cater to various skin tones and types. Falesha's commitment to ethical practices, with a 100% halal certification and a cruelty-free stance, sets a remarkable example for the industry and aligns with the growing demand for ethical cosmetics

At the heart of FR Beauty's mission lies Falesha's personal journey. Growing up as a person of mixed Jamaican and Filipino heritage in Toronto, she faced a common struggle—finding makeup that truly matched her unique skin tone. This frustrating experience ignited a dream within her: to create a makeup line that catered to the diverse spectrum of skin tones and types. In 2019, that dream became a reality with the birth of FR Beauty.

Her background in dance further introduced her to makeup at a young age and has profoundly influenced her journey. It made her delve deep into the transformative power of cosmetics and how it can empower individuals to express themselves. Thanks to her experiences as a dancer, it has served as a source of inspiration in her mission to redefine beauty standards.

Much like the contemporary trend of personalization, her brand empowers individuals to tailor their beauty routines to their specific requirements. It's a reflection of Falesha's belief that beauty should be personalized, breaking away from the one-size-fits-all approach of conventional beauty.

FR Beauty extends beyond just cosmetics; it's a holistic approach to beauty that resonates with the contemporary wellness revolution. She recognizes that true beauty is more than just skin deep, and her products promote not only external aesthetics but also inner well-being, aligning with the contemporary view that beauty is inseparable from overall wellness.

Beyond steering FR Beauty to new heights, Falesha's also a renowned author of best-selling book, "Her Vision," which offers readers an intimate look into her life, her businesses, and the challenges she's overcome. As a woman of color in the beauty industry, Falesha's story is a testament to resilience and determination.

One thing that drives her is her quest to cater to individuals from various cultural backgrounds and ensure they feel valued in the beauty world.

In a society that increasingly values diversity and authenticity, Falesha and FR Beauty lead by example. They demonstrate that beauty isn't confined to one mold, and makeup is a powerful tool for self-expression and empowerment. Through her brand, Falesha is making the beauty world more accessible, inclusive, and ethical, one product at a time.