Art in Real-Time: A Heartfelt Guide to Navigating the Art World, the debut book by renowned art curator and collector Sonia Borrell, has quickly climbed the ranks to become an Amazon bestseller, just days after its official release in mid-September. The book, which blends personal stories with practical advice, is being celebrated as a groundbreaking work in the art world for its accessible and insightful approach to a traditionally complex subject.
One of the most notable reviews comes from respected art critic Fulvio Gonella, who praised the book for its unique blend of vibrancy and practicality. In his review, Gonella expressed how he "devoured" the book in a single day, calling it “vibrant, intimate, and shockingly useful.” He highlighted Borrell’s ability to strip away the often daunting layers of the art world and replace them with real, meaningful conversations about art and the inner workings of the industry. Gonella’s review emphasizes that Art in Real-Time offers more than just an insider’s perspective on the art market—it’s a guide that speaks directly to collectors, artists, gallerists, and art enthusiasts alike.
The book serves as both a manual and a deeply personal narrative, reflecting Borrell’s lifelong passion for art, which began in her childhood and evolved into a successful career. She is currently a leader at the Tryson Collection and serves as an art advisor for The Althari Group in Saudi Arabia. Drawing on years of experience working with artists and collectors, Borrell provides readers with a comprehensive guide to navigating the art world, from working with galleries to understanding the often-hidden dynamics of the art market.
What sets Art in Real-Time apart is Borrell’s ability to weave personal anecdotes with valuable insights. Gonella notes how Borrell’s words “leap off the pages,” filled with stories from artists, collectors, gallerists, and even her family members, including her son. Each chapter feels like a meaningful conversation, providing readers with lessons on the art world’s inner workings—without the pretension often associated with the subject.
From hilarious stories like that of a Swiss first-time collector dealing with customs to strategic advice for artists and collectors on how to navigate gallery relationships, the book offers readers a backstage pass to the art world, filled with practical tips and memorable anecdotes. It’s clear that Borrell’s voice resonates deeply with readers, making the book both informative and entertaining.
As Art in Real-Time continues to gain momentum, Sonia Borrell’s reputation as both an expert and a storyteller is solidifying. The book has become a must-read for anyone seeking to understand the art world on a deeper level, and its early success says it all about Borrell’s unique approach to making art accessible to all.
Art in Real-Time is now available on Amazon, where it has quickly risen to the ranks of the bestseller list. For more information about the book and Sonia Borrell’s work, visit her official website.
About Sonia Borrell
Sonia Borrell is a renowned art curator, advisor, and collector with an extensive career dedicated to making the art world more accessible to a broader audience. With years of experience working across global markets, she has established herself as a trusted advisor and consultant for high-profile clients, including private collectors, galleries, and organizations like The Althari Group in Saudi Arabia. Borrell currently serves as the head of the Tryson Collection, a distinguished art collection that focuses on showcasing contemporary.