You spend a lot of time creating engaging posts for Instagram. After engaging the post, you hit "Share," and you're confident you posted something great.
After publishing the content, radio Silence, a few likes or comments from your handful of loyal customers. But how to get more followers on Instagram if not posting great content.
Along with followers, engagement rate is essential to growing your Instagram account. It's not surprising that engagement is the number one goal for many Instagram influencers and social media marketers.
There's no step-by-step guide to increase Instagram followers. But some excellent practices help to reach more audiences and win more followers.
Here are few ways to increase followers on Instagram.
Optimizing Your Instagram Profile
Your Instagram bio tells your followers who you are, what you're about, and what action you hope people will take after visiting your profile.
You’re in-bio link is the only clickable link in your bio. Some standard practices include using a business website, while others link it to a recent post. But if you need to use multiple links, use in-bio tools, which allows you to turn a single link into a catalogue of links.
Finding Your Best Time to Post
If you read carefully, we didn't say the best time to post on Instagram? There is no answer on when is the best time to post on Instagram to reach more audience. But there are ways to find the best time for your followers.
The first thing is to use Instagram Insight to find when your audience is active. The insight button on your Instagram business profile helps to find the most active time of your followers.
Along with the active time, the content relevancy also affects the time of your post. Instagram loves when the post generates more engagement in a short time and often moves that post to the top of your follower's feed.
Spend your time to monitor and learn- when the best time is for your audience. It's a great idea to find your ideal best time to post so you can reach more audiences, increase engagement, and gain new followers.
Experiment with Content-Type
Over the years, Instagram has introduced various ways to share a different types of content. Experimenting with different types of content is the best way to gain more followers because it gives a chance to reach a wider audience and engage with them.
Remember, the Instagram algorithm works on the interest and engagement of people to show more content they most like often. For example, if a person interacts, likes, or comments more on reels, they are more likely to see Instagram reels on his feed. On the other side, if the person likes more carousels, they will see more of that type of content.
Each type of content has a different advantage from the other.
Engage with Audience
Engagement plays an important role in the growth of your business page on any social media platform. Many businesses make mistakes of focusing on likes and comments instead of engaging with their audience. If your company wants to focus on followers' growth, engage with followers is crucial.
It's important to notice that if someone likes your posts doesn't mean they will currently follow you. Engaging with your audiences and interacting with a potential customer is a great opportunity to increase your followers.
Encourage your audience to comment or tag their friends by creating engaging polls and questions to answer. Don't wait for your audience to start a conversation- use Instagram sticker to create engagement opportunities.
Conclusion
If you want your Instagram growth creating engaging and valuable content is key to success. While many social platforms are good for personal growth, businesses need to come up with strategies.
It takes time and patience to engage and build your audience. Manage your marketing strategy in the right way and think out of the box ideas.